The Ugly Truth About DIY Feature Flag Tools

DIY feature flag development often begins with a deceptively simple premise: “It’s just a toggle - how hard could it be?” This common misconception has led countless engineering teams down a path that ultimately results in significant technical debt, resource drain, and operational issues.

However, this initial optimism rarely accounts for the true scope and complexity of modern feature management requirements. Enterprise environments painfully expose the limitations of DIY feature flag solutions. This playbook is designed to help teams course correct toward a more professional, feature management solution.