Profile
Accomplished product marketing executive with a proven track record in orchestrating successful SaaS subscription-based product launches & go-to-market campaigns. Versatile in all aspects of API/Application, Data Security, Cloud based platforms, AI/ML, Agile & DevSecOps. Expert in executing strategic marketing initiatives, sales enablement and tailored messaging to CXOs, developers and security teams. Data/metrics driven to help accelerate pipeline generation and increase revenue, reducing sales cycles via feedback, analytics and optimization for greater efficiencies and scale. Experienced collaborator with a strong track record in building high-performing B2B marketing teams and delivering valuable assets to developers, security practitioners, operations, and CISOs and driving growth. Skilled in corporate and product branding, generating compelling customer testimonials through a variety of media formats, including videos, case studies, interviews, webinars, podcasts, success stories, and online review sites. Proficient in strategizing, constructing, and executing PLG and integrated marketing campaigns to enhance customer and corporate visibility and drive revenue growth, as well as leveraging key references for prospects and industry analysts. Proven ability in scaling teams and executing marketing strategy in hyper-growth start-ups, mid-size and large enterprises.
