Profile
Strategic digital marketing executive with over 16 years of experience driving growth across consumer and enterprise solutions. Known for guiding products from inception to market leadership, leveraging deep expertise in uncovering consumer insights, crafting brand and acquisition strategies, and shaping product roadmaps that deliver significant user growth. With a robust analytical background and strong quantitative skills, I am highly effective in communicating complex concepts to both technical and non-technical audiences. I have a proven ability to lead and collaborate with cross-functional teams, optimizing and expanding online product platforms. In my 14+ years specializing in acquisition and growth marketing, I have successfully led initiatives across SEM, display, retargeting, paid social, email marketing, sales development, and funnel optimization. My leadership experience spans over 8 years, during which I have built and guided teams to scale marketing investments with measurable returns. I have a demonstrated track record of influencing senior decision-makers in dynamic, matrixed environments, managing global stakeholders across North America, EMEA, LATAM, and JAPAC regions. I have consistently launched and executed high-impact global campaigns while managing eight-figure budgets, driving results in highly competitive markets.
